Numbers Aren’t Everything.
Yes, we agree but disagree as well. Who does not love having huge followers?
In today’s world, it is all about numbers that matters and buying follower are an easy and quickest route in establishing yourself as an influencer.
We have received loads of emails from newbie bloggers who want to increase their followers count overnight and some even have asked us if buying followers is a good idea. To all those creative minds and upcoming social influencers we’d refrain you from buying followers for one very simple reason — if it is easy to buy followers, it is even easier to know accounts with fake followers.
Advise : Be patient, keep following your passion and work hard to reach the milestones you have set.
It was actually a year ago when we were busy trying to grow our Twitter followers, we did a lot of analysis on checking few so-called “influencers” on how they are growing and have such a huge following of 70-100 K followers when their profile is not even interesting and their site hardly has any visitors. A quick check led us to disappointment. We found out that most of their followers were fake and what worried us more was — people/ PR/ Bloggers don’t even have a clue about it.
Long story short, it is easy to be an influencer and fool people with huge numbers as most of the people don’t even know how to snag out the fake ones.
Coming from IT background and moreover analyzing data on a daily basis we love keeping a tap on the current trends and market changes.
So, today’s post is all about NUMBERS — how not to get fooled by the numbers and works towards in achieving your milestone.
This post is for PR and aspiring social media influencers.
How To Check Monthly Visits of any website?
Similar Web – Check yours as well as the monthly visit of any website and their referrals. You’d easily figure out monthly visits of any blog and this site can be really helpful for PR’s to find right influencers for their campaigns.
Check the traffic of bloggers you follow and try to achieve that first. Take baby steps and be consistent.
It is good to focus on churning quality content and get the traffic not running behind the numbers.
How to check PA and DA of the site?
PA and DA are important factors too to find the site popularity and worth.
“Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains.”
PS: Sites like XYZ.wordpress.com will have PA and DA higher as compared to the self-hosted site due to the wordpress.com tag, it is better to opt for the self-hosted site in that case.
Check PA and DA of any sites/ blog: HERE
How to Check Alexa Ranking?
Lower the Alexa, better is the site ranking.
You can check the Alexa ranking by just entering the site URL – HERE
Few useful Tips to Improve Alexa Ranking
- Consistency
- Updating blogs on regular basis
- Commenting on other blogs/sites
- Writing guest posts on their sites with high Alexa ranking
- Getting referrals from sites with good Alexa ranking
Note: Alexa ranking varies on a monthly basis, so you might need to keep a track on this.
How To Check Twitter Reach of any hashtag?
When you work on any campaign, it is very important to check the impression and reach of the particular hashtag shared by the brand. You can easily check that on Twitter Reach site which is free to use. You can check the reach of any hashtag you want to on the below site.
You also can check the top contributors to any campaign and convert the entire report to PDF. You can share that with the brand.
How To Check Fake Followers on Instagram & Twitter?
Don’t let the numbers fool you. If you are looking up to get inspired by someone, follow genuine accounts. Take inspiration from them than accounts buying followers.
You can easily check fake followers of any account by entering the account name on below-mentioned sites.
- https://fakers.statuspeople.com/ – It displays the percentage of fake followers of any account. ( Very useful tool for PR )
- http://twittercounter.com/
- http://www.followercheck.co/
Hope all these quick tips & tricks help you to look up to genuine account and follow their path to reach bigger milestones not getting distracted or being bogged down by focusing only on NUMBERS.
Happy Blogging !!!
( READ NEXT: How To earn money From Blogging )
This post is part of our new BLOGGING series. Stay tuned for more posts.
A very informative post there. I’ve been writing for 3+ years and as naive as it may sound, never heard of buying followers. Now connecting the dots, I know so many blogs that have insane number of followers. But no Google presence. You are right that in the world where so much can be bought, a good content drives genuine traffic.
Thanks for this post Swati and Sam. Am a print journalist who blogs too, at times I would find it difficult to understand all this jargon of the digital space, your post has been really helpful.
Very useful information. Thanks for sharing.
This is really very informative. And I am definitely going to use these for my own blog to check out stats. Great job!!!
Useful information.
Very useful.
Thnx for this important information.
This is such a helpful post.
Hi Swati and Sam,
Thank you for including TweetReach by Union Metrics in this! You can use our free snapshot reports to get an idea of the conversation around any keyword, hashtag, account handle or more on Twitter. (And full snapshots capturing up to 1500 tweets are only $20!).
Thanks again, and happy travels!
– Sarah A. Parker
Social Media Manager | Union Metrics
Fine Makers of the Union Metrics Social Suite & more
Useful compilation…
At some point hope quality wins over quantity
But most of these tools have limited options in free mode…
Nice compilation of tools. Informative, however I would agree with Srinidhi as most of these are limited in terms of functionality in free mode.
True, PR agencies can upgrade from free mode and make the best use of the tools 🙂